Privacy Policy
This Privacy Policy explains how Data Tiles Ltd collects, uses, and protects personal data when you use Data Tiles software platforms, including the Latttice platform and related services.
Last Updated: 13 March 2026
Introduction
This Privacy Policy explains how Data Tiles Ltd, a company incorporated in England and Wales ("Data Tiles", "we", "our", or "us"), collects, uses, and protects personal data when you access or use Data Tiles software platforms, including the Latttice platform and related services (the "Service").
Additional information about how cookies and website analytics are used on our websites is available in the relevant Cookie Policy accessible from the footer of the website you are visiting.
We are committed to protecting your privacy and handling personal data responsibly and transparently in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the EU General Data Protection Regulation (EU GDPR).
This Privacy Policy describes how personal data is collected, used, and safeguarded when you interact with our Service.
1. Information We Collect
We may collect certain information when you use the Service.
This may include:
Account Information
Information provided when you create an account, such as your name, email address, and organisation.
Usage Information
Information about how the Service is accessed and used, including system activity, usage logs, and interaction with platform features.
Technical Information
Information about the device or system used to access the Service, such as IP address, browser type, device type, and operating system.
2. How We Use Information
We use collected information for purposes including:
• providing and maintaining Data Tiles software platforms • operating and improving the Service • responding to support requests and customer inquiries • maintaining security and preventing misuse of the platform • complying with legal obligations
We do not sell personal data to third parties.
3. Customer Data
Data Tiles software platforms are designed primarily to process Customer Data provided by users of the platform.
In most cases, Data Tiles acts as a processor of Customer Data, processing such data on behalf of the Customer in accordance with the Data Processing Agreement (DPA).
Customers remain responsible for the data they upload or connect to the platform and for ensuring that such data is processed lawfully.
4. Data Security
We implement appropriate technical and organisational measures designed to protect personal data against unauthorised access, loss, misuse, or disclosure.
These measures may include:
• access controls • encryption where appropriate • monitoring systems • infrastructure security protections
While we take reasonable steps to protect personal data, no system can guarantee absolute security.
5. Data Retention
Personal data is retained only for as long as necessary to:
• provide the Service • fulfil contractual obligations • comply with applicable legal requirements
When personal data is no longer required, it will be securely deleted or anonymised where appropriate.
6. International Data Transfers
Where personal data is transferred outside the United Kingdom or the European Economic Area, Data Tiles will ensure appropriate safeguards are in place to protect such data.
Such safeguards may include:
• Standard Contractual Clauses • adequacy decisions recognised by relevant authorities • other lawful transfer mechanisms permitted under applicable data protection laws.
7. Your Data Protection Rights
Depending on your jurisdiction, you may have certain rights regarding your personal data, including the right to:
• request access to your personal data • request correction of inaccurate data • request deletion of personal data • request restriction of processing • object to certain processing activities
Requests relating to Customer Data should normally be directed to the organisation responsible for that data.
8. Third-Party Services
The Service may integrate with third-party applications or services.
Data Tiles is not responsible for the privacy practices or policies of third-party services connected to the platform.
Users should review the privacy policies of any third-party services they connect to Data Tiles platforms.
10. Cookies and Website Analytics
Our websites use cookies to support essential website functionality and to understand general website usage.
Cookies may be used for purposes including:
• enabling basic website functionality • remembering user preferences • understanding overall website traffic and usage patterns
Data Tiles uses Google Analytics to collect aggregated information about how visitors interact with our websites. This information helps us understand general website usage and improve the performance and usability of our websites.
The information collected through analytics tools is used in an aggregated form and is not used by Data Tiles to identify individual visitors.
Data Tiles does not use website analytics data for advertising profiling or behavioural marketing.
Cookie preferences are managed through our consent management platform provided by CookieYes.
Full details about the cookies used on each Data Tiles website are available in the Cookie Policy accessible from the footer of the relevant website.
10. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our Service, legal obligations, or business practices.
Where material changes are made, we will provide notice through the Service or by other appropriate means.
11. Automated Processing and Analytics
Data Tiles platforms may use automated systems, analytics, or artificial intelligence technologies to assist users in analysing data, generating insights, or supporting decision-making workflows.
Such processing is performed solely to provide and improve the functionality of the Service.
Data Tiles does not use Customer Data to train general-purpose artificial intelligence models unless explicitly agreed with the Customer.
Users remain responsible for evaluating and validating any insights or outputs generated by automated features within the platform.
12. Contact Information
If you have questions about this Privacy Policy or about how personal data is handled, please contact:
Data Tiles Ltd
Website https://www.data-tiles.com
Email letstalkdata@data-tiles.io
Last updated